Adobe and Disney partner to build bespoke AI solutions for entertainment operations

Adobe and Disney have established a multi-year collaboration aimed at developing specialized artificial intelligence models and tools. These custom solutions are intended for deployment across Disney's diverse operational sectors, including its theme parks, studio operations, and sports media divisions. Deepa Subramaniam, who serves as the Vice President of Product Marketing for Creative Professionals at Adobe, provided insight into the mechanics of this partnership during an appearance on Bloomberg Tech. The agreement signifies a strategic move by the entertainment giant to integrate advanced AI capabilities across its extensive business portfolio.