AI food imagery sparks controversy as diners criticize unappetizing restaurant menus

A growing trend of using AI-generated food images in restaurant menus has sparked controversy, with diners expressing disgust over the unappetizing visuals. According to The Guardian, a Denver nurse, Jill Sennett, shared an AI-generated image of a Jamaican barbecue pop-up menu, where meat resembled leather with beetles, prompting widespread backlash on social media. Despite the negative reactions, some restaurants argue that AI helps cut costs amid rising expenses. A 2026 report by the National Restaurant Association noted that 26% of restaurant owners use AI for marketing and operations. In San Francisco, a café faced backlash after an AI-generated menu sign led to graffiti on its storefront. Professor Charles Spence of Oxford University found that diners often prefer AI-generated images until they learn they are artificial, with AI sometimes adding fat elements to make food more appealing. Professional photographer Jamie Soya highlighted that AI struggles with food texture and lighting, while DoorDash’s AI tool includes a label to prevent misleading images. Some restaurants have openly rejected AI, with a Wyoming establishment gaining popularity for its 'no AI' commitment. Hunter Lewis, editor-in-chief of Food & Wine, believes diners should not notice AI’s influence, emphasizing their ability to discern real food from digital enhancements.