AI legislation focuses on deepfake regulation

As of 2026-09-20, 128 state bills have been introduced targeting deepfake technology, making it the most regulated AI issue in the U.S., according to an Axios analysis of data from the National Conference of State Legislatures. These laws aim to address the risks posed by AI-generated content, which can be used for impersonation, deception, and commercial exploitation. The legal framework for these regulations is built on existing laws related to impersonation, deception, and commercial rights, which lawmakers find easier to adapt for AI-related issues. This legislative focus reflects the growing concern over deepfakes and their potential impact on society. The trend highlights the urgency for updated legal measures to keep pace with technological advancements. As of year-end 2026, the number of such bills is expected to increase further, signaling a continued emphasis on AI regulation at the state level.