AI radio host offers support to immigrants, gaining popularity

In 2026, Coyotec, an AI radio host on LA’s José 97.5 FM, gained traction by speaking Spanish and advocating for immigrants amid rising tensions over ICE raids and deportations. Coyotec, which debuted in September 2025, now cohosts the Al Aire y Sin Permiso program with human broadcaster Geraldine Guzman. The AI host’s relatable tone and cultural awareness resonated with listeners, leading to a 21.6% increase in Hispanic listenership in LA and an 84.9% rise in young adult listeners from August to September 2026. Entravision, Coyotec’s parent company, leveraged AI to enhance its programming, using tools like Claude Haiku, Eleven Labs, and OpenAI. While Coyotec can respond in real time to Guzman, it cannot answer listener calls. Despite its inhuman qualities, listeners appreciate its authenticity and emotional connection. Coyotec’s voice, shaped by its background in Mexicali and Boyle Heights, reflects a blend of cultural and linguistic nuances. Coyotec’s success highlights the growing role of AI in radio, though it faces ethical concerns, particularly regarding surveillance of immigrant communities. Entravision emphasizes its commitment to using AI for positive purposes, such as informing and connecting with audiences, rather than tracking or targeting individuals.