AI reshaping the work of social media professionals

Social media is undergoing a dramatic transformation as AI-generated content floods online platforms, challenging professionals who create and manage content. In a recent interview recorded at the Vermont in Hollywood, veteran Internet commentators Rachel Karten and Taylor Lorenz discussed the evolving landscape of social media in the AI era. Karten, a social media consultant and author of the Link in Bio newsletter, and Lorenz, founder of User Mag, explored why some users are reluctant to admit they enjoy certain types of AI-generated content. They also examined the rapid evolution of AI discourse and whether online engagement is shifting from scrolling feeds to interacting with chatbots. The conversation highlights the growing impact of AI on the industry, as professionals navigate a new era of content creation and audience interaction. The discussion also touched on the broader implications of AI in social media, including how it is changing the way content is produced and consumed. Both Karten and Lorenz emphasized the need for a nuanced understanding of AI's role, acknowledging both its potential and its challenges. As the industry adapts, professionals are finding themselves at a crossroads, balancing the benefits of AI with the complexities of maintaining authenticity and engagement in an increasingly automated digital space.