Albertsons cos. integrates AI to transform retail experience

Albertsons Cos. is expanding its collaboration with OpenAI to enhance the retail experience for millions of customers. The partnership focuses on integrating AI into everyday workflows, including ChatGPT Enterprise and custom AI-powered tools, to improve decision-making and operational efficiency across more than 2,200 stores. These stores, including Albertsons, Safeway, and Vons, serve over 36 million customers weekly. A notable initiative is the new Safeway experience in ChatGPT, which helps shoppers plan meals, build grocery lists, and find products with personalized recommendations. Jill Pavlovich, SVP of Digital Customer Experience at Albertsons Companies, highlighted that this tool reduces friction in everyday shopping. The initiative is part of a broader investment in AI-driven solutions, with plans to expand the experience to other brands. According to dunnhumby’s February 2026 United States Consumer Trends Tracker, shoppers are more open to using AI for groceries than for other purchases. Albertsons is leveraging generative AI and predictive models to provide data-driven insights, supporting both customer experiences and business decisions.