Alibaba enhances AI app with child protection mode

On September 20, 2026, Alibaba announced an update to its Qwen app, introducing an enhanced child protection mode. The new feature limits the app to educational functions such as photo-based question-answering, AI writing, translation, and in-depth research while reinforcing age-appropriate content responses and setting usage time reminders. Parents can activate the mode through the app's settings with a separate password, isolating chat records from regular mode and blocking third-party links to reduce exposure to uncontrolled content. The app will also intensify moderation of inappropriate content like pornography and violence, responding to such queries in a manner suitable for children. It will avoid engaging in simulated intimate relationships, such as virtual partners or relatives, and instead provide positive guidance. In cases of extreme emotional indicators, Qwen will prioritize offering professional psychological support hotline information. Users who exceed 30 minutes of continuous use in child protection mode will receive rest prompts to safeguard their well-being.