Alipay's 'touch and go' unveils ai-powered intelligent agent to transform offline retail

On September 11, 2026, Alipay's 'Touch and Go' platform launched the 'Tutu' intelligent agent, designed to revolutionize offline business operations for brands. This AI-driven tool connects over 400 million consumers and more than a million stores, enhancing brand growth through data-driven strategies. 'Tutu' complements the previously released 'Xiaoyu' agent, which aids store owners in managing operations, while 'Tutu' focuses on identifying high-potential stores and developing effective marketing plans. The platform addresses key challenges in offline retail, including fragmented store data and operational inefficiencies, by integrating offline operations with AI. Brands such as Coca-Cola, Yili, and Suntory have already adopted 'Touch and Go's boundaryless operations, leading to significant sales growth. Suntory's 'Touch 3 Get 1' campaign, for instance, resulted in over 100,000 additional beverage sales, with more than half of users repurchasing. Eric Chen, General Manager of Suntory's Smart Business Department, highlighted how 'Touch and Go' turns every interaction into a reason for consumer return. Alipay's 'Touch and Go' has made a three-year leap in AI-driven offline operations, establishing itself as the world's first large-scale offline network with full AI integration. The platform continues to expand its capabilities, offering brands actionable insights and measurable outcomes through its intelligent agents.