Apple intensifies push to enhance Siri into a competitive AI agent

Reports from Bloomberg's Mark Gurman indicate that John Ternus, an Apple executive, is urging AI czar Craig Federighi to speed up the development of Siri. The goal is to create a sophisticated AI agent capable of rivaling offerings from OpenAI and Meta's Muse. Despite Federighi having successfully launched a functional version of Siri AI in a very short timeframe, the company reportedly acknowledges it is not keeping pace with its competitors. Two major enhancements are anticipated for Siri in the near future. These updates are expected to grant the assistant more granular control over Apple's proprietary applications, enabling functions such as image cropping and rotation within Photos, and managing Safari tabs.