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Apple's new CEO discusses meta's 'creepy glasses' controversy and AI privacy concerns

Apple + MetaSource: ITHome, AIBase14/09/2026, 00:42
Apple's new CEO, John Ternus, recently addressed the controversy surrounding Meta's 'creepy glasses' during an interview. When asked about public concerns over the devices, Apple's global marketing vice president, Greg Joswiak, quipped that the term was a marketing slogan. Ternus added that Apple aims to develop AI-powered wearables in a way that makes users and those around them feel secure. He cited Apple Watch Series 12's 'Live Rewind' feature, which only activates when the user presses the digital crown and does not continuously record. The feature converts voice to text, allowing users to send the data to Siri or save it. A sound alert and on-screen animation notify nearby individuals when the function is active. Additionally, the watch includes a 'Siri Recap' feature that generates summaries of daily conversations without identifying specific people or storing audio files. Apple emphasizes that neither feature captures or stores audio recordings, ensuring user privacy.