Apple's ternus emphasizes human-centric AI strategy

Apple CEO John Ternus addressed the company's approach to AI during an interview with Wired's Steven Levy. Ternus, who became CEO in September, acknowledged that Apple has often been seen as lagging in AI, particularly due to delays in upgrading Siri, which finally launched this summer. However, he emphasized that the company is committed to leveraging AI in its new products, but stressed that the focus is on creating meaningful user experiences rather than simply deploying AI for its own sake. Ternus explained that the goal is to integrate AI seamlessly into products so users won't even notice its presence. When questioned about the potential impact of AI on Apple's ecosystem, Ternus suggested that while AI could simplify tasks, the creation of products remains a deeply human and personal endeavor. He expressed confidence in Apple's ability to continue innovating in a way that resonates with users, highlighting the company's dedication to building products people truly love.