CapCut unveils ai-driven tools and expands creator ecosystem
On September 20, 2026, CapCut announced the launch of its Professional Edition, introducing new AI capabilities such as the CapCut Hub and the AI creation assistant Xiaoying. The company also held an AI launch event, showcasing upgrades to its creator ecosystem and expanding its platform to cater to both beginners and professionals.
CapCut Pro introduced a one-stop creative workstation called CapCut Hub and an intelligent creation agent known as CapCut Assistant. The update also included enhanced professional functions, expanded device compatibility, and the launch of AI Ultra Membership. Additionally, the CapCut app introduced Xiaoying, a mobile AI creation assistant capable of handling various creative scenarios and acting as an AI marketing expert.
In terms of ecosystem development, CapCut upgraded its 'Copy the Same' model, promoted professional content and AI Skills, and launched an incentive program called 'Template Author AI Assistant,' beginner tasks, and the 'CapCut Creator Partner' program to support creators at different stages.