Change.org invests $100 million in AI to boost civic engagement

Change.org, the online petition platform, has announced a $100 million investment in artificial intelligence to enhance its platform and strengthen civic engagement. Founded as a venture-backed organization, Change.org underwent a 2021 restructuring that converted its structure into a nonprofit, with investors like Reid Hoffman and Sam Altman donating their shares. The company claims to host over 500,000 petitions annually, signed by hundreds of millions of people. The AI initiative began with the beta launch of an AI copilot for petition creators, offering assistance in drafting, identifying endorsers, and connecting with decision-makers. Ben Rattray, founder and CEO of Change.org, emphasized the importance of empowering civic engagement, stating, "The most nonpartisan thing for someone to say in America is that their voice doesn't matter." Despite the investment, Rattray acknowledges AI's limitations, highlighting the need for a balanced approach. The move aims to increase the effectiveness of petitions beyond mere signature collection, fostering greater trust in democracy. The investment reflects Change.org's commitment to leveraging AI for social impact, aiming to transform how citizens engage with political processes. By integrating AI tools, the platform seeks to provide clearer pathways for influence and decision-making, reinforcing its role as a catalyst for civic action. This strategic shift underscores the growing intersection between technology and activism, as organizations explore innovative ways to amplify public voices and drive meaningful change.