ChatGPT ads hits $1 billion revenue milestone

OpenAI announced that ChatGPT Ads has reached a $1 billion annualized revenue run rate within less than 200 days of its launch. The platform now serves tens of thousands of advertisers and is expanding globally, with self-service access launching today in India, Europe, the Middle East, and North Africa. OpenAI emphasized that advertising remains a key part of its business model, alongside subscriptions, enterprise offerings, and APIs, providing users with multiple ways to access its products. ChatGPT Ads enables marketers to deliver relevant ads based on user conversations and broader interests, ensuring ads are clearly labeled and do not influence ChatGPT’s responses. The platform has seen strong performance in trust, relevance, and user experience, supporting its global expansion to over 40 countries. OpenAI also highlighted improvements in ad formats, targeting, and measurement tools, which have led to significant returns for advertisers and partners. The company plans to further expand ChatGPT Ads to more markets and introduce new features, aiming to help businesses of all sizes grow while maintaining its commitment to AI accessibility and user trust.