ChatGPT introduces verified business agents for enhanced shopping and service interactions

ChatGPT is integrating a new feature allowing users to interact with verified Business Agents, which represent specific brands. This functionality is designed to assist users with tasks such as comparing different products or services. The feature is currently being rolled out in beta and is initially available to select e-commerce and online service businesses operating within the United States. Users can initiate a conversation with a Business Agent if one is presented in a response from ChatGPT. During these custom agent chats, users have the ability to inquire about a company's product range and pose detailed follow-up questions, including requests for comparisons between various offerings.