Codex enhances sales and efficiency for fleet management startup Proaction

Proaction, a fleet management software company, has reported a 60% increase in sales and the saving of 75+ hours monthly through the use of Codex. The company, which builds and operates modern fleet management systems, leverages Codex to create personalized demos for prospects, reducing the need for engineering involvement. Colin Knudsen, co-founder and COO, estimates that Codex saves 40 to 60 hours of engineering work each month. By integrating customer data into interactive demos, Proaction has increased the conversion rate from initial contact to solution development by 50% to 60%. Additionally, Codex streamlines Colin’s daily tasks, saving him 25–33 hours a month. Proaction also utilizes OpenAI models like GPT‑Live‑1 and GPT‑6 Astra to enhance customer support and automate fleet operations through agents like Marty, which handle vehicle maintenance coordination. Danny O’Halloran, Head of Product, noted that GPT‑6 Astra significantly improves efficiency compared to previous models.