Credit saison reports 954% roi from ChatGPT enterprise pilot

Credit Saison, a Japanese financial services company with 31.16 million cardholders, reported a 954% return on investment from a ChatGPT Enterprise pilot that ran from late June to early August 2025. The pilot, involving 315 participants, led to a companywide rollout just one month later, giving all employees access to AI tools. The initiative saved an average of 14 hours per employee monthly, equivalent to 169 hours annually, surpassing initial targets of 500% ROI and 7.5 hours saved per person. Kazutoshi Ono, Credit Saison’s Senior Managing Executive Officer, emphasized the need to test AI in real-world scenarios. The pilot included executives and representatives from all departments, with a custom GPT for shareholder meeting simulations drawing strong interest from leadership. Mizuno, the executive president, led by example by creating a personal GPT for company research. The company is expanding AI integration into three dimensions: Employee AX, Customer AX, and Corporate AX. It is developing an in-house AI call center and exploring ChatGPT Work to enhance employee productivity. Credit Saison views its partnership with OpenAI as crucial for leveraging new AI capabilities safely and effectively.