David ellison suggests AI could mark a major creative turning point for film industry

During a recent earnings call for Paramount Skydance, CEO David Ellison asserted that Artificial Intelligence possesses the potential to be the most significant creative advancement in modern history within the film industry. Ellison stated that it is difficult to envision AI having a lesser impact than Computer-Generated Imagery (CGI). When addressing the company's future outlook regarding AI, Ellison drew a parallel to the early 1990s, noting that the introduction of digital composites and CGI—which enabled productions like Jurassic Park and Terminator 2—represented a comparable technological shift. He suggested that the influence of AI is poised to be even more substantial than that earlier breakthrough.