Disney and Adobe partner to develop custom generative AI tools

The Walt Disney Company has established a multiyear collaboration with Adobe aimed at developing bespoke, artist-led generative AI models to integrate into Disney's existing production workflows. This partnership was officially unveiled during Adobe's MAX conference. Through this alliance, Disney will gain early access to Adobe's newest technologies, which will span various aspects of the company's operations, including its theme parks, cruise line, and ESPN content. Furthermore, the two entities plan to jointly investigate emerging technological frontiers, specifically mentioning the responsible development of AI. Specifically, Disney will utilize Adobe Firefly Foundry to work directly with Adobe on creating generative AI models that are customized for Disney's specific intellectual properties.