Douyin life services unveils mid-autumn and national day consumer insights: AI integration sparks growth in travel and local services

On October 7, 2026, Douyin Life Services released its '2026 Mid-Autumn and National Day Consumer Report,' highlighting the integration of AI into holiday consumption scenarios. The report revealed that AI interaction channels have become a new growth driver for travel and local lifestyle services. During the two festivals, online content spurred offline consumer activity, with TikTok GroupBuy orders rising 53% year-on-year. Catering orders surged over 61%, while accommodation and tourism orders increased by 42%, and hotel orders nearly 79% year-on-year. The report emphasized the role of AI in boosting consumption, with the 'Dou Bao Book Hotel' feature seeing a 56% monthly increase in orders. Chengdu, Beijing, and Xi'an led in order volume. The '66 Travel Card' also drove hotel card usage up by 84% during the National Day holiday. These developments indicate a shift in consumer behavior from passive viewing to active participation, with generative AI enhancing decision-making and connecting the commercial cycle from traffic to service fulfillment.