Gondola's revenue doubles year-over-year as AI tools boost engineering and operational efficiency

Gondola, a platform connecting creatives with brands, has seen its revenue more than double year over year without increasing payroll or significant overhead. This growth is supported by the integration of AI tools like Codex and ChatGPT, which have significantly enhanced the small team's capacity. Since adopting Codex in early 2026, the company's lead engineer has increased monthly shipping output by approximately 50% in merged changes, while overall team output is up about 25%. The AI tools allow non-engineering staff to contribute code; for instance, Creator and Client Partnerships Manager Jojo Hesketh merged her first code contribution. This capability was demonstrated by the rapid prototyping of Programs, a tool for managing creative projects, which Jared Kleinstein noted benefited from the ability to quickly test and iterate. Beyond development, ChatGPT streamlines daily operations, such as generating comprehensive daily reports that integrate data from Google Workspace, Asana, and QuickBooks. Furthermore, the platform enabled the team to quickly build and test a timely World Cup Creator Map prototype. Jared Kleinstein noted that these AI-driven efficiencies allow Gondola to advance its mission of ensuring creatives receive proper credit for their work.