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Regulation & Policy

Google adjusts privacy policy to allow ad targeting using personal data

GoogleSource: The Verge - AI23/10/2026, 16:34
Google has revised its privacy policy, allowing targeted ads based on personal data for users of personalized AI features. The change, noted by Android Authority, introduces an exception to the company's prior commitment to not use data from Drive, Gmail, or Google Photos for personalized ads. Effective October 16, 2026, the policy now states that data from these services may be used for ad targeting if users opt to share it with other Google services that support personalized ads. This adjustment affects users who have linked their Drive, Gmail, or Google Photos accounts to AI Mode and other Search tools. The update raises concerns about data privacy and the extent of personal information used for advertising purposes. Read the full story at The Verge. The policy change marks a shift in Google's approach to data usage, allowing for more personalized advertising experiences. While the company previously promised not to use such data for ads, the new terms provide an opt-in mechanism for users. This development highlights the ongoing tension between personalized services and user privacy. The revised policy underscores the evolving landscape of data privacy in the tech industry, as companies balance innovation with user consent. The implications of this change are significant for users who rely on Google's AI-driven services for daily tasks. The Verge provides further details on the impact of this policy update.
Google adjusts privacy policy to allow ad targeting using personal data — lupAI