Google launches gemini-powered smartglasses collaboration with eyewear brands, starting at $395

Google is re-entering the intelligent eyewear market with new smartglasses, emphasizing privacy concerns to address past user hesitations. These devices are the result of a partnership involving Google, Samsung, and two distinct eyewear designers: Warby Parker and Gentle Monster. Samsung is supplying the necessary computing hardware, while Google is providing the software integration for the Gemini era. Preorders for the glasses are currently available through both Gentle Monster and Warby Parker. Warby Parker offers three frame designs—Alden, Reid, and Wren—available in Pine, Saddle, and Jet Black colors, with options for both optical and sun lenses, starting at $395. These models are exclusively available in the United States. Gentle Monster presents six different styles in colors such as dark red, pink, gray, and yellow, with lens options including clear, tinted, blue, or brown. These Gentle Monster styles begin at a higher price point of $449 and will be sold in both the US and South Korea.