How AI analytics help businesses measure and maximize AI roi

OpenAI has introduced new analytics tools in the ChatGPT Admin Console to help admins and business leaders measure the value of AI adoption. These tools combine usage data, cost metrics, and task insights to show how AI is being used across ChatGPT Work and Codex. By analyzing task breakdowns and model performance, admins can identify where AI is most impactful and optimize resource allocation. For instance, the task classifier groups messages into use cases like software engineering or sales, enabling teams to assess how AI supports different workflows. The Outcomes view tracks Codex’s contribution to code commits and reviews, helping engineering leaders evaluate its impact on productivity. A hypothetical example showed a 245% ROI for a sales team using AI for account research, with time saved translating into more customer engagement. Companies like 1Password and ATV Big Air Tour also reported significant efficiency gains from AI, with one achieving a 553% ROI. These tools allow admins to generate reports and insights, supporting data-driven decisions on AI investment and rollout.