How ChatGPT work transformed atv big air tour's operations and visibility

ATV Big Air Tour, a company organizing 26 events across the U.S. from May to November, has leveraged ChatGPT Work to streamline operations and enhance visibility. Co-founders Larissa and Derek Guetter previously spent two to three days on merchandise inventorying and reordering, a process now completed in two to three hours. ChatGPT Work also automates fact-checking, reducing weekly review time from 8 hours to 1 hour. Larissa Guetter noted that the tool finds inconsistencies across the internet and drafts correction emails, ensuring accurate event information. To improve AI search visibility, ATV Big Air Tour implemented daily ChatGPT Work audits, identifying issues with website structure and optimizing for AI discovery. This led to a 1,223% month-over-month increase in OpenAI search and user-bot hits. Larissa emphasized the importance of being searchable by AI, stating, "My goal is to be searchable from AI." ChatGPT Work also helps manage inventory, create spreadsheets, and generate reorder recommendations, significantly reducing administrative workload and allowing more time for event development.