India's Eternal launches privacy-centric AI assistant

Eternal Ltd., a leading Indian food and quick delivery company, has launched its first AI assistant, designed with a strong emphasis on user privacy. The assistant enables users to engage in confidential conversations about sensitive topics. This marks a significant expansion for Eternal, which has primarily focused on food delivery services. The new AI tool is positioned as a secure platform for private discussions, reflecting the company's commitment to data protection. The initiative aligns with growing consumer demand for privacy in digital interactions. Eternal's move into AI underscores its strategic shift towards technology-driven solutions. The company aims to leverage this new offering to enhance user trust and engagement. This development highlights the increasing importance of privacy in the AI landscape, particularly in markets like India where digital adoption is rapidly growing.