Instinct's AI product suggestions spark user backlash

Instinct, a prominent AI startup, has introduced a new feature called Instinct Selections, which delivers product recommendations in areas like dining, travel, and shopping. The initiative, announced by founder Noah Shinn, aims to blend AI suggestions with human-curated picks from local experts. However, the feature has faced criticism from users who find the unsolicited recommendations intrusive. Shruti Gandhi, a general partner at Array VC, expressed disappointment over receiving product suggestions for items she did not need. Similarly, entrepreneurs Andrew Yeung and Chat Joglekar reported feeling annoyed by the random product pushes. Critics argue that the recommendations should be more personalized and relevant to avoid spamming users. Instinct has not disclosed its revenue model for the feature, but it is seen as a potential avenue for advertising or affiliate income. The feature launched shortly after Instinct secured a $1 billion Series C round, valuing the company at $10 billion.