Iqiyi's CEO gongs yu emphasizes AI as a content enhancer, not a production tool

On September 24, 2026, during the iJOY Autumn Enjoyment Event, iQiyi founder and CEO Gongs Yu outlined the company's AI strategy, emphasizing three key areas: AI-powered real-time filming, AIGC long-form content, and building a healthy creator ecosystem. Yu highlighted the rapid adoption of mixed production, which combines real filming with AI, noting its ability to enhance the viewing experience, reduce production time, and lower costs. He stressed that AI should serve as a content enhancer, not a tool for mass production, and that quality remains a non-negotiable standard. Yu also discussed efforts to create a sustainable creator ecosystem, stating that creators are the core of the content industry and must be rewarded consistently. Looking ahead, iQiyi is exploring new opportunities through AI, including enabling users to generate small games or interactive apps via natural language. The iQiyi App's interactive channel is already live, with plans to integrate it with interactive video content to expand creative possibilities.