Jd JoyAI launches first AI digital assistant for real-time video shopping

On September 7, 2026, JD JoyAI introduced its first AI digital assistant capable of real-time video shopping, allowing users to 'see and buy, speak and order.' The app enables users to customize the digital person's appearance, personality, voice, and interaction scenarios using a single image. Unlike traditional AI shopping tools that require app switching, JD JoyAI integrates the entire shopping process into video calls, enabling users to scan products, receive recommendations, and complete purchases without leaving the call. The app also supports multiple life services, including food delivery, phone recharge, hotel bookings, and health consultations, all through natural language commands. JD JoyAI's user growth has exceeded 15 times this year, marking a significant shift in human-computer interaction.