Leaders push for 'super intelligence' as AI branding shifts

President Trump and tech leaders like Jensen Huang of Nvidia are promoting 'super intelligence' as a new label for AI, aiming to reshape public perception. Trump endorsed the term during a meeting with executives, arguing that 'artificial' sounded like a hoax. He claimed 'super intelligence' better reflects the technology's capabilities. A recent YouGov poll found 53% still prefer 'artificial intelligence,' compared to 9% for 'super intelligence.' Executives like Elon Musk and Mark Zuckerberg have adopted the term, though others continue using 'AI.' The shift highlights debates over AI's framing and societal impact. The rebranding initiative reflects concerns among policymakers and industry leaders about public backlash against AI and data centers. While 'super intelligence' gains traction among some executives, it has not resonated with the general public. Trump’s advocacy signals a strategic effort to align with tech companies and redefine AI’s narrative. The move also addresses fears about existential risks. The push for 'super intelligence' positions AI as a transformative force rather than a threat. While some executives embrace the term, others remain cautious, highlighting the complexity of the rebranding strategy. The contrast between public perception and industry adoption underscores challenges in reshaping AI’s image. Its effectiveness will depend on influencing policy and public opinion.