LG and Microsoft collaborate on AI voice assistant for smart homes

On September 30, 2026, LG Electronics unveiled a new AI voice assistant developed in collaboration with Microsoft during a Microsoft industry summit in Seoul. The assistant, integrated into LG's smart home hub 'ThinQ ON,' is designed to enable natural, human-like conversations. The technology, based on speech-to-speech intelligence and Microsoft's Voice Live, allows users to interrupt the assistant mid-response, enabling seamless multitasking. LG plans to launch the updated ThinQ ON with Voice Live this year and will also roll out the feature to existing users. The AI assistant is intended for both residential and commercial settings, including hotels, offices, and retail stores. The product aims to enhance user interaction through advanced voice recognition and real-time response capabilities.