Meta and partners launch pap protocol to standardize personal agents' interaction with enterprise services

On October 10, 2026, Sierra announced the launch of the Personal Agent Protocol (PAP), a collaborative effort with Meta, Shopify, Stripe, Walmart, Genesys, Instinct, and Rocket. The PAP aims to standardize how personal agents interact with enterprise services, creating a more secure and efficient environment for both consumers and brands. The protocol is built on established standards like OAuth, allowing consumers to define the access permissions for their personal agents, while enterprises set the parameters for what these agents can perform. This initiative is designed to protect consumer interests while giving brands greater visibility and control over their services. The collaboration marks a significant step in the evolution of personal agents within the broader AI ecosystem. The PAP protocol represents a strategic move by industry leaders to establish a unified framework for personal agents, ensuring seamless integration with enterprise systems. By leveraging existing authentication standards, the protocol aims to balance user privacy with business needs. This development is expected to influence the future of AI-driven interactions, setting a new benchmark for security and functionality in the industry.