Meta expands AI assistant muse to iPad, surpasses 6.6 million downloads

Meta has launched a dedicated iPad version of its AI assistant Muse, which has surpassed 6.6 million combined downloads across iOS and Android since its September 8, 2026, release. The app's rapid adoption on the iPad contrasts with Instagram's 15-year journey to adapt to the platform. Muse, which focuses on text-based interactions, has leveraged its low technical demands to achieve cross-platform compatibility. The iPad version includes new integrations with productivity tools like Asana, Canva, and QuickBooks, as well as daily apps such as Notion and Granola. Meta also expanded its retail partnerships, enabling Muse to place orders on platforms like Best Buy and Walmart. To address bot detection issues, Meta collaborated with industry partners on an open standard for AI agent authentication, aiming to distinguish legitimate agents from malicious programs. This move underscores Meta's strategy to dominate the consumer and small business AI agent market. The iPad launch marks a significant step in Meta's push to expand AI terminal coverage, reinforcing its position in the AI agent ecosystem by integrating enterprise and retail connectors. The company continues to enhance Muse's capabilities through partnerships, aiming to streamline user tasks such as email management, scheduling, and online shopping. With over 1.8 million daily active users, Muse is becoming a central hub for AI-driven productivity and consumer engagement.