Meta's Muse AI now enables paid users to contact U.S. businesses by phone

Meta has enabled its consumer AI agent, Muse, to place phone calls to businesses within the United States, though this capability is restricted to paying subscribers. The feature, which was initially tested in September, allows users to delegate tedious tasks, such as contacting utility companies or restaurants without online booking, to the AI. Alexandr Wang, Meta’s Chief AI officer and head of Superintelligence Labs, noted the feature aims to help users manage calls they wish to avoid. Currently, Muse subscription tiers begin at $20 monthly for 500 million tokens per week, with a higher tier available for $100 monthly providing 3 billion tokens. While Muse is not the sole provider—Instinct and Google’s Gemini also offer similar functions—the ability of AI to mimic human voices is making the distinction between AI and human agents increasingly difficult for businesses. Despite the potential for customer service frustration relief, the feature remains behind a paywall. However, Wang indicated this week that the ability to create a Muse email address will soon be extended to free users.