Nectar introduces AI agent to streamline influencer marketing from discovery to campaign tracking

Nectar, an AI marketing operating system, has launched its Creator Agent, a new tool designed to automate numerous manual tasks within influencer marketing, such as identifying suitable creators and managing outreach. Founded by former Meta employees Misbah and Farah Uraizee, the platform already assists brands with social media management, content moderation, and competitor research. The Creator Agent can scan over 300 million creator profiles, analyzing content and past partnerships while checking for brand safety contextually. Beyond finding matches, the agent can draft personalized messages in a brand's specific voice, manage contracts, and even suggest personalized gifts based on creators' life milestones. CEO Misbah Uraizee noted that Nectar can adapt to various voice guidelines and understands nuances like the difference between a TikTok comment and an X quote post. This launch places Nectar among competitors like Aspire and GRIN in the push toward agentic AI for outreach. The company is making the agent globally available today for Instagram and TikTok creators and plans to integrate it via its Model Context Protocol (MCP) with assistants like Claude and ChatGPT. Nectar secured a $30 million Series A round in May, led by Menlo Ventures and its Anthology Fund.