AI expansion creates global memory chip shortage, pressuring MacBook Air supplies

Rapid growth in artificial intelligence is causing worldwide shortages of memory chips for consumer electronics. AI companies purchasing high-performance storage components in bulk are significantly straining global supply chains. Apple is among the manufacturers affected, with MacBook Air experiencing notable inventory constraints. Delivery timelines on Apple's online store extend into mid-to-late August and September across various configurations. In response to the supply crunch, Apple adjusted its back-to-school marketing strategy, de-emphasizing MacBook Air and promoting entry-level MacBook Pro models instead.