Artificial Intelligence Becomes the Norm in Hollywood

The American film industry is rapidly adopting artificial intelligence across multiple fronts, according to entertainment expert Matt Belloni. Two distinct categories of AI are in use: generative AI for content creation and "corporate AI" for process optimization. Creators are using language models for creative brainstorming during script development, a practice the Writers Guild authorizes as long as a credited writer supervises and no jobs are lost. Controversy remains around fully AI-generated content, with unresolved questions about copyright and celebrity likeness rights, exemplified by significant deals such as a $587 million AI startup sale to Netflix.