Friend's Second-Generation AI Pendant Gains Voice Response Capabilities

Friend, led by CEO Avi Schiffmann, released the second version of its controversial artificial intelligence companion wearable. The major advancement introduces a speaker enabling the pendant to respond verbally, replacing the text-only functionality of its predecessor. The updated model runs OpenAI's latest algorithms and arrives preconfigured with a randomized voice and personality that users cannot modify. The revised device retails for $249, a substantial increase from the original $129 price point. An optional $10 monthly subscription extends the AI's ability to retain conversations beyond 30 days. Schiffmann reports selling 5,000 units of the first generation and targets 50,000 sales for the new version. The company's aggressive advertising campaign across major US cities during 2025 and Paris in early 2026 triggered significant backlash and vandalism. Despite the controversial reception, Schiffmann maintains an analog philosophy, citing his lack of home internet and preference for vintage media formats. He describes Friend as a deeply personal artistic endeavor, positioning the product as a manifestation of his character and personal vision.