Avatarin Deploys 24/7 Multilingual Retail Agent Powered by GPT-Realtime

Avatarin built a 24/7 multilingual customer service agent powered by OpenAI's GPT-Realtime to address staffing limitations at Yamada Denki, a major Japanese home-appliance retailer. The Kurashi-Marugoto AI Agent conducts natural voice conversations, understanding customer context rather than just matching keywords, and dynamically adjusts to shifting preferences and concerns. A two-week trial attracted roughly 30,000 users with 92% positive feedback. The system excels by merging voice, text, and image analysis in a single conversational flow with low latency, outperforming dedicated speech-recognition tools. Users appreciated the ability to ask questions outside store hours without sales pressure, and some found the agent more approachable than human staff. Avatarin intends to extend this unified intelligence across web, phone, and physical stores, maintaining conversation context across channels. For Yamada Holdings' diverse business portfolio spanning appliances, housing, and financial services, the vision positions AI as a consistent brand presence that reflects the company's hospitality values across every customer interaction.