Meta Faces Criticism for Promoting AI Tool Linked to Deepfake Pornography

Meta recently faced backlash after running advertisements for an AI tool called Kromix, which is marketed as an 'AI image styler.' The ads, which were reviewed by WIRED, appeared to encourage users to generate deepfake videos of female US politicians, despite Meta's policies prohibiting sexual content in advertisements. The tool, which was previously available on Apple’s App Store, allows users to upload photos for use in scenarios such as 'bedroom rape' and 'Disney love.' Videos on the app also include AI-generated pornography featuring women in Spider-Man costumes. A voice-over in one of the ads described the tool as having 'no restrictions' and claimed it is 'the AI that men actually use.' One ad depicted a woman resembling a prominent female US politician in front of the US flag, followed by a scene of the same woman in a pornographic video. Requests for comment from WIRED to a contact listed in the app went unanswered. This incident adds to a series of failures by Meta in preventing the promotion of tools that generate nonconsensual intimate imagery on its platforms.