New AI startups market ethical alternatives to gain artists' support

Illustrators and artists have long denounced generative AI startups for training their models on creative works without authorization, characterizing the practice as intellectual theft. The issue has resulted in legal battles and conflicting arguments, with AI proponents claiming that unauthorized training is essential for technological progress. In response, a new generation of AI startups, including Pippa, has emerged with an alternative approach: they position their services as more ethical than competitors. The industry now faces a central question: whether fair compensation or more respectful practices can convince artists to embrace AI technology.