OpenAI Expands ChatGPT Advertising to Brazil and Mexico With New Features

OpenAI is expanding its ChatGPT advertising business to Brazil and Mexico, adding to existing markets across the Americas, Europe, and Asia-Pacific. The company is rolling out new ad formats, including carousel ads displaying multiple products from a single advertiser, along with improved campaign tracking and measurement tools. Partnerships with adtech companies Hightouch and Triple Whale will provide additional measurement capabilities. OpenAI is also signaling plans to test "sponsored agents"—AI-powered conversational experiences representing advertisers' businesses. These moves follow ChatGPT reaching 1 billion active users in late July. However, OpenAI's advertising revenue remains modest at $100 million in annual recurring revenue compared to Google's $294 billion and Meta's $196 billion in advertising income. The rapid pace of changes to the ad product indicates it is a top priority for the company as it seeks diversified revenue streams beyond model access.