New Developments

Apple May Charge for Advanced Siri AI Features Through Subscriptions

AppleSource: TechCrunch - AI31/07/2026, 13:08
Apple plans to introduce a tiered subscription model for its upgraded Siri AI, according to announcements made during the company's recent earnings call. Users seeking greater computational capabilities will have the option to purchase enhanced access through iCloud+ subscriptions. The redesigned Siri AI is currently available in the iOS 27 beta, with a broader rollout scheduled for fall. This monetization strategy mirrors approaches taken by other major AI providers, including Anthropic and OpenAI, which offer basic free access to consumers alongside paid tiers for increased usage. Apple has experienced considerable delays in advancing its AI assistant capabilities, including the decision to license Google's Gemini model to augment Siri's functionality. The prolonged timeline resulted in Apple paying $250 million to settle litigation over iPhone 16 AI capability claims.
Apple May Charge for Advanced Siri AI Features Through Subscriptions — lupAI