Sora introduces character controls and revenue-sharing for creators

OpenAI announced significant updates to Sora following feedback from users, rights holders, and stakeholders. The video generation platform will introduce granular controls enabling creators to specify how their characters can be used in generated content, with the option to restrict usage entirely. The company reports enthusiasm from rights holders about this new form of interactive fan fiction but acknowledges many want greater control over content use. OpenAI commits to applying consistent standards across all users and designing a system compelling enough that many creators choose to participate. Beyond content controls, OpenAI plans to implement a monetization model sharing revenue with creators whose characters are used. The company notes usage has exceeded expectations, with many videos generated for small audiences. While determining the exact revenue-sharing structure, OpenAI expects to launch it soon. The company highlighted user creative engagement with Japanese content and committed to rapid iteration and responsive feedback, mirroring ChatGPT's early development days.