Wix Launches Symphony, Multi-Agent Platform for Small Business Operations

Wix announced Symphony, an autonomous agentic AI platform that learns business values, interests, needs, practices and objectives to automate workflows. The platform leverages Wix's experience with hundreds of millions of small and medium businesses to implement industry-specific best practices. Symphony functions as a coordinated team of specialized agents led by "Maestro," a central orchestrator that identifies what needs attention. The platform conducts daily stand-ups to summarize completed work and highlights new opportunities, with verification agents validating outputs before presenting them to business owners.