OpenAI and Samsung advance in next-gen chip collaboration

On September 9, 2026, Kim Kyoung-hoon, OpenAI's Korea representative, announced at the one-year anniversary event of its Seoul office that the collaboration with Samsung Electronics on next-generation chips is progressing well. Samsung stated it cannot confirm details related to its clients. Kim emphasized the importance of advanced chips in accelerating AI processing and noted OpenAI's plans to build AI inference infrastructure in Korea to mitigate regulatory risks from data cross-border flows. Data showed a 28-fold increase in Korea's ChatGPT Enterprise users compared to a year ago, with ChatGPT Work/Codex users growing 14-fold in six months and weekly active users rising 35%. OpenAI Korea recently established a dedicated advertising team to support local advertisers and agencies.