OpenAI expands ChatGPT ads to 89 countries as over 100,000 advertisers join platform

OpenAI has expanded its ChatGPT Ads program to 89 countries, including 26 new markets, as more than 100,000 advertisers have utilized the platform since its launch eight months ago. The expansion covers Latin America, Europe, the Middle East, Africa, and Asia, with new markets such as Argentina, Chile, Colombia, Peru, Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan. Ads will be available on the Free and Go plans, while Pro and Enterprise subscriptions remain ad-free. OpenAI emphasized that ads are clearly labeled and do not influence ChatGPT’s responses. The company aims to help businesses connect with users during decision-making moments, such as when someone explores meal ideas for a marathon training plan. OpenAI also plans to introduce new ad formats, objectives, and measurement tools in the coming months.