OpenAI launches ai-driven advertising platform with new features

OpenAI has launched a new AI-powered advertising platform, introducing features such as Sponsored Agents, AI creative tools, and integrations with HubSpot and Shopify. Sponsored Agents allow users to engage in conversations with business-sponsored agents within ChatGPT after clicking on an ad, offering personalized assistance. These agents are currently being tested with select U.S. advertisers. The platform also includes AI tools for ad creation, performance analysis, and text customization, enabling advertisers to manage campaigns more efficiently. OpenAI is integrating ChatGPT Ads into HubSpot and Shopify, allowing businesses to create and track ads directly within these platforms. The Shopify app will be available internationally starting September 23, 2026. Businesses can sign up at ads.openai.com or through the Shopify and HubSpot apps.