OpenAI launches new visual ad format in ChatGPT

OpenAI has introduced a new visual ad format within ChatGPT, designed to help users explore products and services through images. The format allows advertisers to showcase product inspiration, usage, and experiences, enabling users to discover brands and make purchasing decisions. Ads will be tested in the US later this month, with clear labeling to distinguish them from generated content. The company emphasized that advertising does not influence ChatGPT’s responses. The update includes expanded measurement tools and partnerships with companies like Hightouch, Tealium, and LiveRamp, enabling advertisers to track conversions. OpenAI also supports attribution partners such as AppsFlyer and Triple Whale, with early findings showing improved performance for brands like WeightWatchers and Dose. Incrementality measurement is being explored with Haus, Measured, and WorkMagic to assess causal impact. OpenAI’s advertising policies include guardrails to ensure ads appear in appropriate contexts, with automated review and human oversight. Partners like DoubleVerify and Integral Ad Science are helping evaluate brand suitability. The company aims to provide transparency while protecting user privacy. These updates align with OpenAI’s mission to help users discover and evaluate products through AI-native platforms.