Openai's new interactive ChatGPT interface challenges traditional app models

OpenAI has introduced an interactive interface for ChatGPT, allowing users to engage with clickable charts, forms, and widgets directly within conversations. This marks a shift from traditional app-based interactions, where users had to navigate separate applications for specific tasks. The new feature enables ChatGPT to function as an entry point for task interaction, moving beyond its role as an information provider. The integration of GPT-6 with intelligent UI disrupts established product logic, impacting single-function tools and lifestyle apps. This change shifts competition between apps from interface battles to deeper levels such as data, content, and services. In China, the previously popular 'handmade AI app' sector may be bypassed as platforms that wrapped large models in shells now face transformation pressure. Super apps like WeChat and Douyin, with mature ecosystems and distribution channels, are well-positioned to leverage their advantages. These platforms can develop differentiated competitiveness by integrating entry points and scenarios, while others must build from scratch. This shift highlights the growing influence of conversational AI in reshaping user interactions and app ecosystems.